SPOTS I SHIPPED

While grabbing beers with some colleagues, portfolios became the topic of discussion. As the conversation continued, someone brought up the TV spots that I worked on at the very tail end of its production when I first joined the agnecy. I piped in and jokingly said that my only involvement was that I shipped the spots. The CD who was with us responded, "Spots I Shipped" would be a great site name. The seed was planted and I'm proud to have launched "Spots I Shipped".

Contributions: Traffic (Mastered issuing instructions that leveraged the unique "pod" structure of this campaign)

Epitomizing what it means to Reign On.  

Contributions: Account Services, Strategy

We paired the King of Whiskeys with the King of the jungle. Reign On.

Contributions: Account Services, Strategy, Production, Legal, Traffic

P.S. The lion's name is Major. 

P.S.S. We didn't actually put Major in the bag

P.S.S.S. Major did not consume any Crown Royal

Julius "Dr.J" Erving-the King of the Drunk-smoothly orders the choice of Kings everywhere, a Crown Royal. Reign On.

Contributions: Account Services, Creative Development, Strategy, Production, Talent management, Legal, Traffic.

As an ambitious and eager AAE who shared the team's passion for featuring Dr.J in this campaign, I took it upon myself to concept and edit a Dr.J sizzle (video below the Dr.J spot) that sealed the deal for the Dr.J & Crown Royal relationship. As you can see, the clients LOVED the sizzle and immediately gave the order to go get Dr.J.

How do we make a social responsibility TV spot that cuts through the clutter and avoids cliches? We tell a story of an Angel who "crowns" the friend acting as the night's designated driver. Reign On Responsibly.

Contributions: Account Services, Strategy, Production, Legal, Traffic.

Tasked with introducing Crown Royal Maple Finished, a new flavored whisky, in an already crowded market with a tight deadline and ambitious sales goal, we created a tale of a great Maple tree. Let's just say this ain't any tree, it's the King of Maple trees. Whisky Started. Maple Finished.

Contributions: Account Services, Strategy, Production, Legal, Traffic, and most importantly learned A LOT about Maple trees

The TV launch coincided with Print/OOH ads that showcased the rich and luxurious Crown Royal Maple Finished.

Hipster✓

Juan ✓

Martin Landau ✓ (Yes, THAT Martin Landau)

It's Never Not A Good Time for a refreshing mike's

Contributions: Account Services, Strategy, Production, Talent management, Legal, Traffic.

Old Sailor✓

Cult Meeting ✓

Coolio✓ (Yes, but with less hair)

It's Never Not A Good Time for a refreshing mike's

Contributions: Account Services, Strategy, Production, Talent management, Legal, Traffic.

Lots and lots of digital. You name it, we've probably done it.

Facebook Apps and Contest

Static, Flash, and Rich Media Banners

Digital Videos

Social media management

Online Media Partnerships